JD SPORTS
NEW WAVE
KARNEVAL DER KULTUREN
THE CHALLENGE
JD SPORTS // KARNEVAL DER KULTUREN
THE IDEA
DESPERADOS GIVES AWAY THEIR MAINSTAGE - THE FRONT LABLES. TOGETHER WITH LOREDANA, NURA, LIZ & LAYLA WE CREATED A LIMITED BOTTLE EDITION ON WHICH EACH ONE OF THEM EXPRESSED HER VISION OF FEMALE EMPOWERMENT AND EQUALITY.
THIS SUMMER LEAD CAMPAIGN UNFOLDED IN A LIMITED BOTTLE EDITION LAUNCHED ALL ACROSS GERMAN RETAIL, A HERO DOCUMENTARY, PR FLIGHT AND A BANGING LAUNCH EVENT AND PANEL TALK HOSTED WITH BIPOLAR BERLIN
THE IDEA
EMBARKING ON A FRESH JOURNEY THIS SPRING, JD SPORTS INTRODUCES ITS INAUGURAL CAMPAIGN, 'NEW WAVE.' THIS INNOVATIVE INITIATIVE IS CENTERED AROUND PROPELLING NEWCOMERS IN VARIOUS FIELDS, BE IT MUSIC, DANCE, OR BEYOND.
AT THE HEART OF THIS CAMPAIGN LIES THE IDEA OF NURTURING TALENTS, PROVIDING THEM WITH A PLATFORM TO SHINE. LOOKING FORWARD, THE VISION EXTENDS TO THE CARNIVAL OF CULTURES (KDK), WHERE THESE EMERGING TALENTS DISCOVERED THROUGH 'NEW WAVE' WILL BE FEATURED. PICTURE THEM ON THE JD X CONVERSE TRUCK, TRANSFORMING IT INTO A STAGE FOR CAPTIVATING PERFORMANCES AND DANCE ROUTINES.
IT'S NOT JUST A CAMPAIGN; IT'S A CELEBRATION OF THE NEW WAVE OF TALENT, EMBRACED AND SHOWCASED AT THE CARNIVAL OF CULTURES.
THE WORK
THE IMPACT
+850 Guests
427,749 Story Reachs
+90 Influencer
