CONVERSE
WISH YOU WERE HERE
KDK CUSTOMIZING WORKSHOP
KDK CUSTOMIZING WORKSHOP BY CONVERSE
THE IDEA
DESPERADOS GIVES AWAY THEIR MAINSTAGE - THE FRONT LABLES. TOGETHER WITH LOREDANA, NURA, LIZ & LAYLA WE CREATED A LIMITED BOTTLE EDITION ON WHICH EACH ONE OF THEM EXPRESSED HER VISION OF FEMALE EMPOWERMENT AND EQUALITY.
THIS SUMMER LEAD CAMPAIGN UNFOLDED IN A LIMITED BOTTLE EDITION LAUNCHED ALL ACROSS GERMAN RETAIL, A HERO DOCUMENTARY, PR FLIGHT AND A BANGING LAUNCH EVENT AND PANEL TALK HOSTED WITH BIPOLAR BERLIN
THE IDEA
ON SATURDAY 18.05.2024, THE IDEA WAS TO IMMERSE IN THE VIBRANT ENERGY OF THE 'FREAK DE L'AFRIQUE' PARTY AT HAUBENTAUCHER.
THE ESSENCE OF SUMMER COLLIDING WITH CONVERSE, WHERE RAW ENERGY MEETS UNTAMED CREATIVITY.
A COLLECTIVE OF 25-30 INFLUENCERS JOIN A CONVERSE CUSTOMIZATION WORKSHOP FOR 2 HOURS BEFOREHAND, EMBODYING THE SPIRIT OF TOGETHERNESS AND COMMUNITY.
ALL WHILE THE CONVERSE DJ TEAM SETS THE MOOD.
THE WORK
THE IMPACT
+850 Guests
427,749 Story Reachs
+90 Influencer
